NYC

Applying Best Practices
To Serve Online Customers

Adorama

While working at Adorama, I designed, implemented, and maintained user-facing features for all web properties.

My role:

  • Design research
  • Product design
  • UX/UI design
  • UI development

    • Years 2017-2018

    decorative image

    About Adorama

    e-commerce

    Adorama sells camera equipment, electronics, computers, print and photography resources for local, US domestic, and international customers.

    Rental services are also offered to local customers for a wide-variety of equipment. The company also retails equipment for scuba and outdoor gear (online-only).

    Adorama has retail stores located in New York City for their camera, rental, and SCUBA properties.

    Shared Design System

    I contributed to and helped maintain Adorama's 4 responsive sites and shared design system:

    Image of adorama.com shows common design system

    Adorama
    adorama.com

    Photography and electronics. Supports the NYC store.

    Image of adoramarentals.com shows common design system

    Adorama Rentals
    adoramarentals.com

    Rentals for photography and electronics equipment.

    Image of sunnysports.com shows common design system

    Sunnysports
    sunnysports.com

    Outdoors equipment. E-commerce only.

    Image of leisurepro.com shows common design system

    Leisure Pro
    leisurepro.com

    Diving and SCUBA equipment. Supports NYC store.

    Improvements for Shipping

    In one project, I helped improve the language and user experience journey for international customers.

    image of shipping page

    Prototype of shipping modal.

    Problem

    Many international customers were unhappy when they received their items. The site was not providing enough information about international shipping fees.

    Strategy

    I explored the workflow to find out where improvements could be made. I researched at least 30 websites, looking for common design patterns.

    Recommendations

    My recommendations focused on clarifying the language for shipments in the cart and payment pages:

    After all the research and collecting design patterns, I started defining the user workflow from help and product pages, to checkout.

    Implementation

    Development changes to the cart and checkout pages were prototyped and implemented by me.