Applying Best Practices
To Serve Online Customers
While working at Adorama, I designed, implemented, and maintained user-facing features for all web properties.
Adorama sells camera equipment, electronics, computers, print and photography resources for local, US domestic, and international customers.
Rental services are also offered to local customers for a wide-variety of equipment. The company also retails equipment for scuba and outdoor gear (online-only).
Adorama has retail stores located in New York City for their camera, rental, and SCUBA properties.
Shared Design System
I contributed to and helped maintain Adorama's 4 responsive sites and shared design system:
Photography and electronics. Supports the NYC store.
Rentals for photography and electronics equipment.
Outdoors equipment. E-commerce only.
Diving and SCUBA equipment. Supports NYC store.
Many international customers were unhappy when they received their items. The site was not providing enough information about international shipping fees.
I explored the workflow to find out where improvements could be made. I researched at least 30 websites, looking for common design patterns.
My recommendations focused on clarifying the language for shipments in the cart and payment pages:
- Add more shipping information to the help pages
- Begin providing shipping information well before checkout
- Clearly explain the choices between international shipping options
After all the research and collecting design patterns, I started defining the user workflow from help and product pages, to checkout.
Development changes to the cart and checkout pages were prototyped and implemented by me.