Applying Best Practices
To Serve Online Customers


While working at Adorama, I designed, implemented, and maintained user-facing features for all web properties.

My role:

  • Design research
  • Product design
  • UX/UI design
  • UI development
  • Years 2017-2018

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    About Adorama


    Adorama sells camera equipment, electronics, computers, print and photography resources for local, US domestic, and international customers.

    Rental services are also offered to local customers for a wide-variety of equipment. The company also retails equipment for scuba and outdoor gear (online-only).

    Adorama has retail stores located in New York City for their camera, rental, and SCUBA properties.

    Shared Design System

    I contributed to and helped maintain Adorama's 4 responsive sites and shared design system:

    Image of shows common design system


    Photography and electronics. Supports the NYC store.

    Image of shows common design system

    Adorama Rentals

    Rentals for photography and electronics equipment.

    Image of shows common design system


    Outdoors equipment. E-commerce only.

    Image of shows common design system

    Leisure Pro

    Diving and SCUBA equipment. Supports NYC store.

    Improvements for Shipping

    In one project, I helped improve the language and user experience journey for international customers.

    image of shipping page

    Prototype of shipping modal.


    Many international customers were unhappy when they received their items. The site was not providing enough information about international shipping fees.


    I explored the workflow to find out where improvements could be made. I researched at least 30 websites, looking for common design patterns.


    My recommendations focused on clarifying the language for shipments in the cart and payment pages:

    After all the research and collecting design patterns, I started defining the user workflow from help and product pages, to checkout.


    Development changes to the cart and checkout pages were prototyped and implemented by me.